Productizing your idea is a complex process. Having a trusted, experienced, and energetic partner by your side helps. But that doesn’t mean you cannot start doing some part of it on your own. We recommend starting now with ProD5. You can always contact us whenever you are stuck.
Remember, even the complex process done with grace is like ‘a poetry’ in action. You will have to iterate through the phases of ProD5 again and again to find the rhythm.
“A journey of a thousand miles begins with a single step!”
Lao Tzu
Everyone will agree about ‘starting with single step’, but what exactly should be the ‘first step’? Empirical Process is beneficial in solving the complex problem such as digital product engineering. One should start with set of questions/hypothesis and lean experiments to gradually bring clarity about various aspects of proposed product and business model that is consistent with the product. At this stage, we recommend using any way of jotting down ideas that’s comfortable to you along with Business Model Canvas/Lean Canvas.
competitive BUSINESS MODEL
Uncover.
Discover.
Identify key components of business model, how they connect with each other, uncover gaps and discover ways to address those gaps to generate winning business model. Step by step.
“If you fail to plan, you are planning to fail!”
Benjamin Franklin
Hypothesis about target customers, their underserved needs, business potential of the possible solution etc. made in the business model needs to be validated with lean experiments and we need a good strategy to do so. Getting it right at once is as rare as unicorn. We have to iterate to bring evidence-based improvements, as quickly and as cheaply as possible. We recommend creating User Personas, performing Gap Analysis, doing market research and defining value proposition using Product Value Proposition Template while refining the Business Model (Canvas).
WINNING Product STRATEGY
Refine.
Define.
Define the underserved needs of the target users, the features that can deliver associated value, how the product will earn revenue etc. It’s not about getting it right at once but about improving iteratively.
“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs
It is now time to visualize how our product will look and work. A lot can be done but practicing minimalism by sticking to essentials will be the key. Using the User Personas and Value Proposition, we recommend generating feature list, writing user stories, creating story maps and designing UX (from information architecture to screens/UI) using any tool or just pen-paper. You should iterate (with design and also with discover, define if needed) again and again to get the design right by perform qualitative and quantitative user surveys, brainstorming sessions with stakeholders etc. to get feedback on designs.
FEATURES and User Goals
Assign.
Design.
A prototype (pen-paper or using some tool, preferably interactive) helps us and test users to visualize the product, which helps us elicit meaningful insights for the further iterations towards product-market fit.
“When to use iterative development? You should use iterative development only on projects that you want to succeed.”
Martin Fowler
It is now time to visualize how our product will look and work. A lot can be done but practicing minimalism by sticking to essentials will be the key. Using the User Personas and Value Proposition, we recommend generating feature list, writing user stories, creating story maps and designing UX (from information architecture to screens/UI) using any tool or just pen-paper. You should iterate (with design and also with discover, define if needed) again and again to get the design right by perform qualitative and quantitative user surveys, brainstorming sessions with stakeholders etc. to get feedback on designs.
from the design to the code
Step Up.
Develop.
Identify key components of business model, how they connect with each other, uncover gaps and discover ways to address those gaps to generate winning business model. Step by step.
“A journey of a thousand miles begins with a single step!”
Lao Tzu
Potentially SHIPPABLE PRODUCT
Verify.
Deploy.
Identify key components of business model, how they connect with each other, uncover gaps and discover ways to address those gaps to generate winning business model. Step by step.